Smooth, laid-back East Coast beats are married to when-do-they-take-a-breath? deliveries on Holy Culture, the third album from The Cross Movement, and the four-man group's first major label release. Expectations are running high for this one inside the industry -- particularly after the group's hot GMA performance in April 2003. After building a strong underground success with their independent work, The Cross Movement is finally prepared to bring its holy hip-hop to the masses.

The twenty one tracks (yes, that's 21) on Holy Culture outline the truth of the Gospel, reveal what a life lived by walking in Christ's footsteps looks like, and offer hope that modern pop culture can find Christ through the efforts of those willing to take the Gospel message into the culture without backing down from what they believe.

The razor-sharp rhymes and performances heard throughout the disc leave one wondering if the four know how to speak in their daily lives without rhyming -- it seems to come that easily and naturally for them. Meanwhile, the vague hints of pop and r&b influences in the album's production ensure that the disc is ready to reach out to fans of other genres, without watering down or alienating their own. Holy Culture is sure to get you pumpin', jumpin', and bumpin', and that's just what these guys have in mind.