Professional Rapper marks the first time that John Reuben has produced himself. Building his own recording studio in his home's basement, Reuben relished the extra time that having his own studio afforded him. As such, this album feels much more experimental and personal than anything Reuben's done in the past.

Reuben flexes his creative muscles on this disc, trying out a large assortment of accompaniments. The album's production includes everything from jazzy organic percussion to vocal sound effects to of course the requisite drum loops. His vocal delivery sounds more confident and at-home than ever before as well.  With more subtle, textured rhythms and creative production values, and Reuben's most self-assured and confident songwriting yet, Professional Rapper delivers the goods.